Getty Images Stock Library

Getty Images — The World's Largest Professional Visual Content Platform

Getty Images is a global visual media company headquartered in Seattle, USA, co-founded in 1995 by Mark Getty (grandson of oil magnate J. Paul Getty) and Jonathan Klein. Listed on the New York Stock Exchange (ticker: GETY), and through three decades of acquisitions and expansion, Getty Images has grown into the world's largest professional stock photo and video agency — and is also the parent company of iStock and Unsplash.

Core Content Resources

• Massive Library Scale: Over 477 million assets including high-resolution photos, vectors, illustrations, 4K video, and music — generating more than 2.3 billion searches annually across its platforms.
• Creative Images: Exclusive, curated photography for advertising, design, and corporate branding, all rigorously reviewed for commercial applicability and creative standards.
• Editorial & News Photography: Covering more than 160,000 global news, sports, and entertainment events annually, with exclusive partnerships with over 300 top-tier organizations including the IOC, FIFA, and the NBA.
• Rare Historical Archives: One of the world's largest private photography archives, with over 135 million images tracing back to the earliest days of photography, spanning politics, culture, art, and sport.
• Stock Video Footage: Hundreds of thousands of high-quality video clips up to 4K resolution, including news footage, historical archives, and creative visuals, continuously updated each month.
• Generative AI Tool: In 2023, Getty Images partnered with Nvidia to launch Generative AI by Getty Images — trained exclusively on licensed Getty content and offering commercially safe AI-generated images, a first for the enterprise market.

Licensing & Pricing Models

• Royalty-Free (RF): One-time purchase for use across multiple projects; flexible and cost-effective for SMEs and individuals.
• Rights-Managed (RM): Licensed by specific use case, territory, and duration; higher exclusivity commands higher pricing, suited for major advertisers and brands.
• Subscription Plans: Monthly or annual subscriptions with image credit packs, ideal for high-volume media organizations and design teams.
• Enterprise Solutions: Custom content solutions for multinational corporations and media outlets, with API integration and private media library management.

Who It's For

Getty Images primarily targets three markets: creative professionals (ad agencies and graphic designers), media publishers (print and digital journalism), and corporate teams (internal marketing and communications). Through iStock it also serves budget-conscious individual creators, and through Unsplash it reaches the free-asset market — forming a comprehensive product portfolio that covers every customer tier.